To celebrate International Kissing Day (July 6th, this Saturday!) Lush will be attempting to set a new Guinness World Record for the most lip prints collected in 12 consecutive hours. Most importantly they want them all to be cruelty free since they're proud supporters of the Be Cruelty-Free campaign. To take part in the record breaking attempt, head to your local Lush store from 11am July 6th. All those taking part will then be able to prep their lips with the cruelty free range of products, including the most important Liquid Lips. The Emotional Brilliance range is also celebrating it's first birthday. You can read my thoughts about the collection last year, before its launch here.
Step one of #crueltyfreekisses preparation, Lip Scrub. I've used Lush's lip scrubs since my very early Lush days. They gently scrub and buff away dry skin consisting of Castor sugar and many nourishing essential oils. All three scrubs on offer taste phenomenal, if you like Mint Aero you'll be opting for Mint Julips. You can find out more by reading my Lip Scrub 101. All scrubs retail for £5.25. To condition your now smooth lips pick from Lush's newly formulated lip balms. All four balms are now preservative free and aerated retailing for £5.50. Despite Lip Service being the 'classic' balm I hadn't tried it, the formula needs some warming before it turns into a smooth, buttery texture. Before you pucker up you need some colour! Here I have Believe, a matte raspberry pink. All Liquid Lips (£14.50) look scary however can be toned down depending on you apply them. Applying with the doe-foot applicator will give you the boldest look, while lightly dabbing or applying straight onto lip balm will soften. If you still aren't feeling the brightness there's always their lip tints! Read my previous Liquid Lips review, featuring Passionate.